A nutraceuticals company was prepared to introduce a new vitamin product with a proprietary absorption system. The company planned to focus marketing on specialist physicians, alternative health practitioners and direct sales, with a major investment in paid advertising. After conducting extensive physician and patient interviews, The Intelligence Agency was able to prioritize markets and opportunities, saving the company tens of thousands of dollars in advertising that would have been wasted. Instead, The Agency helped the client reposition those dollars into its highest margin and most receptive markets.