Community awareness and goodwill were the goals when The Intelligence Agency conceptualized three promotions for a wireless telecommunications company. Over the course of a year, IA created and executed three distinct and successful promotions. The first campaign was built around an upcomping local election cycle. As a public service, The Agency created *VOTE, a free number subscribers could dial on their digital phones to hear recorded messages from all the local candidates. The second, the Ninth Month Club, offered complimentary wireless phones to expecting families during their final month of pregnancy. Lastly, an "old cell phone" donation program forwarded donated phones to regional charities and social service programs. All three promotions drove awareness, goodwill for the company, media coverage, and new business.