A mid-sized medical practice sought to increase referrals from other physicians, business from an aging population, and revenue from elective surgeries. The Intelligence Agency quickly implemented sales and marketing programs to impact all three areas. An agressive public relations program offering free screenings to veterans and presenting free seminars to nursing homes demonstrated immediate results in the senior populations. A newsletter and outreach program increased the number of referring physicians, while a high-profile yet targeted advertising campaign more than funded itself with new elective surgery patients.