The natural and organic foods market was growing by leaps and bounds. But why? And how? And what could a single store or chain do to speed the process? The leading industry publication needed to deliver answers to its readers, and turned to The Intelligence Agency for help. 1,400 quantitative surveys later, this magazine published the most comprehensive and insightful snapshot of the natural foods consumer available to-date. The client was thrilled and extended the relationship with the agency, readers hailed the value of the research findings, and new magazine advertisers came calling.