A non-profit social service agency was suffering from poor visibility. "Nobody knows what we do," bemoaned management. Worse yet, the organization was about to embark on a major capital campaign that would demand awareness and goodwill in the community. IA devised a communications strategy involving members of the media, community leaders, and the existing donor base that won significant press coverage and built the reputation of the organization an an innovative, can-do service provider. Then IA helped launch the capital campaign amidst an intensely competitive funding environment. Even before the campaign was concluded, most of the financial goals and expectations have been far exceeded.