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More Than Organic Growth
A regional natural foods retailer was posting steady 7-9 percent annual growth when management sought the services of The Intelligence Agency. Immediately, the Agency ramped-up the retailer's presence in the community, delivering "news you can use" about food, vitamins, well-being, and more. Coupled with this public relations program, in-store signage and marketing materials were upgraded to reflect a consistent brand message. Meanwhile, a detailed quantitative survey has driven everything from a multi-million dollar expansion process to product and pricing to customer demographics. The results speak for themselves: 17-23 percent annual growth (more than double the previous rate), despite an Agency-imposed 40 percent cut in paid advertising.
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