This $110 million telecommunications leader was poised to launch its new flagship product with a traditional $660,000 advertising campaign, hoping to sell eighty of the products per month. Instead, the client engaged The Intelligence Agency, which designed and implemented an integrated process that involved customer and prospect research, messaging and design, advertising across multiple media, highly targeted direct mail, public relations, and sales reorganization. As a result, the company has an improved knowledge of their customers, greater awareness through media coverage, a targeted product marketing campaign and new, breakthrough goals of 300 sales per month, all within the original budget.