When The Intelligence Agency was engaged to promote a new motorcycle aftermarket accessory company, we dove into the world of bikers and Harleys head first, gathering demographic information, developing an identity, and assembling the marketing building blocks. The challenge was clear: Can an upstart with virtually no ad dollars and no existing reputation make a dent in a world dominated by popular brands? Six months later, the challenge had been answered. The company now has a frequent and prominent presence in most of the leading industry trade and consumer magazines, including several front-page spreads. Trade show promotions were wildly successful, generating an entire dealer network in a matter of months. And most importantly, the client's sales are zooming past expectations.