America's leading sports signage and banner manufacturer was shooting air balls in its marketing efforts. More than five percent of the company's annual revenues were being spent on paid advertising – and with no measurable results. The Intelligence Agency immediately refocused the campaign toward an intensive public relations effort, leveraging media interest in the company's rapid growth, its innovative production operations, the visual nature of its business, and more. Soon, features on the client appeared everywhere from the leading sports trade journals to the front page of The Wall Street Journal and several other major daily newspapers, as well as on CNN. Best of all, the company established itself as the undisputed champ of the industry, knocking out would-be competitors.