January 2009

priorLIFE Turns To Intelligence Agency For Marketing Strategy

The Intelligence Agency announced today it has been hired by priorLIFE, a rapidly growing company that refabricates old banners and signs into tote bags, wallets, and more

Each priorLIFE collectible product comes with a customized tag that tells the story of its “prior life,” or where it hung before being transformed.

priorLIFE is already making a national impression in the sporting world, having filled two high-profile orders, with the United States Tennis Association’s Davis Cup and the Marine Corps Marathon in Washington, D.C. The USTA gave priorLIFE bags made from the previous year’s banners to all 2008 volunteers, while the Marine Corp Marathon recycled the 2007 race finish line into super-sized goodie bags for randomly selected 2008 participants.

priorLIFE is a subsidiary of Britten Banners, Inc.

The Intelligence Agency was engaged to help accelerate the company’s growth through sales, marketing, and publicity efforts.

The Intelligence Agency is the only marketing agency paid based on the results it creates. Since its inception in 1999, The Intelligence Agency has added more than sixty clients in industries from banking to food manufacturing, and ranging in geography from Petoskey to Anchorage and Arizona. The agency’s services include market research, business strategy, public relations, communications, public affairs and advertising. The Intelligence Agency can be reached at 231.932.0400 or via email.