June 2009

The Intelligence Agency announced this week that the company has been hired by Traverse Symphony Orchestra and Northern Pines Farm. Both clients are rooted in the Northern Michigan community and they are looking for a fresh approach to their marketing strategy.

Traverse Symphony Orchestra is a professional group of musicians who channel their passion to create musical performances and educational opportunities. TSO is emerging as Northwestern Lower Michigan’s leading regional orchestra, and the Intelligence Agency has been hired to help this group of talented musicians reach their potential impact on the community.

Northern Pines Farm is the premier hunter/jumper facility in Northern Michigan. The farm is privately owned by Melissa Hirt, an accomplished rider and trainer from Chicago, IL. The Intelligence Agency will be assisting Northern Pines to create a detailed, comprehensive website and affective marketing materials. NPF is the most competitive hunter/jumper barn in Northern Lower Michigan, and The Intelligence Agency will help draw attention to the farm’s strengths.

The Intelligence Agency has a new hire, as well. Lindsay Simmons is a Traverse City native with a Bachelor’s in multimedia journalism from The University of Texas. She was previously a freelancer and copy editor for Seattle-based Horses Inc. magazine. Simmons has freelanced for The Glen Arbor Sun and other local Northern Michigan publications, and she has international volunteering experience. She will be helping to manage accounts at the Intelligence Agency, while writing and editing marketing materials for clients.

The Intelligence Agency is the only marketing agency paid based on the results it creates. Since its inception in 1999, The Intelligence Agency has added more than sixty clients in industries from banking to food manufacturing, and ranging in geography from Petoskey to Anchorage and Arizona. The agency’s services include market research, business strategy, design, public relations, communications, public affairs and advertising. The Intelligence Agency can be reached at 231.932.0400 or via email.