June 2008

Intelligence Agency Engaged As Marketing Firm For International Equestrian Festival

Horse Shows By The Bay, an internationally-acclaimed and accredited equestrian festival, has hired The Intelligence Agency to handle its marketing, advertising, and public relations efforts.

Founded in 2004, Horse Shows by the Bay Equestrian Festival is an annual, multi-week summer event staged at Flintfields Horse Park in Traverse City, Michigan. Horse Shows by the Bay features thousands of the nation’s best horses and riders competing in the International Olympic disciplines of show jumping and dressage and also hosts nationally ranked events for the show hunter and equitation rider.

Horse Shows by the Bay carries the highest rating possible allowed by the United States Equestrian Federation (AA sanctioned) and is also acknowledged by the World Championship Hunter Rider Awards Program, the International High Performance Hunter Derby Program, the United States Hunter-Jumper Association, United States Dressage Federation and Young Jumper Championship Program as a member event. It plays host to 1,400 horses, whom along with their riders and owners, are in attendance to win points toward national titles and year-end awards. $380,000 in prize money is awarded throughout the festival.

The Intelligence Agency is the only marketing agency paid based on the results it creates. Since its inception in 1999, The Intelligence Agency has added more than sixty clients in industries from banking to food manufacturing, and ranging in geography from Petoskey to Anchorage and Arizona. The agency’s services include market research, business strategy, public relations, communications, public affairs and advertising. The Intelligence Agency can be reached at 231.932.0400 or via email.