January 23, 2005

Intelligence Agency Engaged By Upscale Furniture Importer

TRAVERSE CITY, MICH., JANUARY 23, 2005 – The Intelligence Agency, one of the nation’s only marketing firms paid based on the results it creates, has been engaged by an upscale Teak furniture importer to conduct foundational market research for the company. The research for Amegawood will focus on customer purchase decision-making. Research findings will guide marketing strategies and tactics, product positioning and messages.

The Intelligence Agency works with clients under a results-driven compensation arrangement, whereby the Agency is paid only when its professionals contribute to specific and measurable client results. The typical Intelligence Agency results-driven arrangement includes an upfront agreement about what goals will be met. If the client reaches the goal, The Intelligence Agency is paid in full. If the client does not reach the goal for whatever reason, the Agency is paid a fraction of its fees. If goals are exceeded, the Agency is paid a bonus.

Michigan-based Amegawood imports fine, hand-made teak furniture from Northern Thailand for direct sale to discriminating homeowners in North America .

The Intelligence Agency is the only marketing agency paid based on the results it creates. The agency’s services include market research, business strategy, direct marketing, public relations, and advertising. The Intelligence Agency can be reached at 231.932.0400. Email info@intelligenceagency.com.