July 23, 2004

Intelligence Agency Selected For Grocery Consumer Research Project

TRAVERSE CITY, MICH., JULY 23, 2004 - The Intelligence Agency, one of the nation's only marketing firms paid based on the results it creates, has been engaged by New Hope Natural Media for a first-of-its-kind study of organic and natural foods consumer buying habits in the mass market grocery sector. The findings will be published in the October issue of The Natural Grocery Buyer.

The study will specifically measure the extent to which price, variety, employee knowledge, years in business and other factors determine where consumers purchase natural, organic and health products.

The Intelligence Agency also recently completed work on a landmark study for The Natural Foods Merchandiser and the 2004 Reader Survey for Delicious Living magazine.

The Intelligence Agency is a full-service marketing and business consulting firm with a growing roster of clients in the natural foods sector. The agency's services include market research, business strategy, sales management, design, public relations, communications, public affairs and advertising. Last fall, the Agency announced it is now working with clients under a results-driven compensation arrangement, whereby the Agency is paid only when its professionals contribute to specific and measurable client results.

The typical Intelligence Agency results-driven arrangement includes an upfront agreement about what goals will be met. If the client reaches the goal, The Intelligence Agency is paid in full. If the client does not reach the goal for whatever reason, The Agency is paid a fraction of its fees. If goals are exceeded, the Agency is paid "times X."

The Intelligence Agency can be reached at 231.932.0400. Email info@intelligenceagency.com.