January 17, 2006

Traverse City’s Leading Institutions Select The Intelligence Agency

TRAVERSE CITY, MICH., JAN. 17, 2006 – The Intelligence Agency, Michigan’s only marketing firm paid based on the results it creates, was recently hired by three of the largest, most prominent organizations in the Grand Traverse area. Hagerty Collector Network, Northwestern Michigan College, and the Traverse City Area Chamber of Commerce have engaged The Intelligence Agency to lead multiple marketing activities.

Hagerty Collector Network retained the Intelligence Agency late last year to lead and implement its 2005 Annual Hobby Survey of Collector Car Enthusiasts and Owners to determine various preferences, habits, and opinions. More than 9,000 individuals nationwide responded to the invitation to be surveyed. Findings will be used internally by Hagerty and platformed to national media outlets. Headquartered in Traverse City, Hagerty is more than forty years old and is the leading insurance agency for collector vehicles and boats in the United States and host to the largest network of collector car owners.

After a nationwide search process, Northwestern Michigan College has selected the Intelligence Agency to lead the restructuring of its brand architecture that includes assessing, researching, and analyzing its current position. The project is scheduled to begin this month. Traverse City’s Northwestern Michigan College was established in 1951 and offers associates degrees and professional certificates at its main campuses. Through its University Center, NMC grants baccalaureate and graduate degrees from 11 partner universities.

Seven area firms recently competed for the opportunity to lead a new marketing and branding initiative for The Traverse City Area Chamber of Commerce. Ultimately, The Intelligence Agency was selected to devise a new brand positioning for the Chamber based on research of Chamber members, non-members, and area prospects. The Chamber serves businesses in five counties in Northwest Michigan.

The Intelligence Agency is the only marketing agency paid based on the results it creates. Since its inception in 1999, The Intelligence Agency has added more than sixty clients in industries from banking to food manufacturing, and ranging in geography from Petoskey to Anchorage and Arizona. The agency’s services include market research, business strategy, public relations, communications, public affairs and advertising. The Intelligence Agency can be reached at 231.932.0400 or via email at info@intelligenceagency.com.