March 3 , 2004

Intelligence Agency Expands Local Client Roster

TRAVERSE CITY, MICH. MARCH 3, 2004 – The Intelligence Agency, Michigan 's only marketing firm paid based on the results it creates, announced today the addition of three local companies to its growing client roster.

• Corbin, the nation's leading “wayfinding” or navigational signage consultant, hired the Agency to lead its strategic planning process, which kicked-off in February.

• The Fitness Center , Traverse City 's largest physical therapy provider and exercise facility, has engaged The Intelligence Agency as its full-service marketing partner.

• The Agency is now handling all marketing, advertising, and public relations for Traverse City-based impres Salon Spa, the largest salon in the region.

This fall, the Agency announced it is now working with clients under a results-driven compensation arrangement, whereby the Agency is paid only when its professionals contribute to specific and measurable client results.

The typical Intelligence Agency results-driven arrangement includes an upfront agreement about what goals will be met. If the client reaches the goal, The Intelligence Agency is paid in full. If the client does not reach the goal for whatever reason, The Agency is paid a fraction of its fees. If goals are exceeded, the Agency is paid “times X.”

The Intelligence Agency is the only marketing agency paid based on the results it creates. Since its inception in 1999, The Intelligence Agency has added more than forty clients in industries from banking to food manufacturing, and ranging in geography from Petoskey to Anchorage and Arizona . The agency's services include market research, business strategy, sales management, design, public relations, and communications, public affairs and advertising. The Intelligence Agency can be reached at 231.932.0400. Email info@intelligenceagency.com.