June 30, 2004

Online Travel Company, Landscaping Innovator Engage Intelligence Agency
Michigan's Only "Pay For Results" Marketing Firm Continues Growth

TRAVERSE CITY, MICH., JUNE 30, 2004 - The Intelligence Agency, Michigan's only marketing firm paid based on the results it creates, announced today the addition of three companies to its growing client roster.

• Passageways Travel, Michigan's largest travel management company, has engaged The Intelligence Agency to market and build revenue for its revamped pways.com travel reservations site. The site features the best airline, hotel, and car rental rates from Michigan cities. As a part of the relationship, The Intelligence Agency will provide market research, direct marketing, advertising, and public relations services.

• RockJaw, the company that invented a simple yet revolutionary, patented device to lift and move large rocks, has engaged The Intelligence Agency to be its marketing agency of record. RockJaw will be marketed to landscape companies nationwide beginning this summer.

Both engagements feature The Intelligence Agency's results-based compensation arrangement, whereby the Agency is paid only when its professionals contribute to specific and measurable client results.

Additionally, the agency has been engaged by Ann Arbor, Mich.-based Monterra Franchise Services, a full-service accounting firm. Monterra specializes in providing accounting for owner/operators of franchise stores and restaurants. The Intelligence Agency is conducting a customer and prospect research project to provide direction for Monterra's future marketing and growth plans.

The typical Intelligence Agency results-driven arrangement includes an upfront agreement about what goals will be met. If the client reaches the goal, The Intelligence Agency is paid in full. If the client does not reach the goal for whatever reason, The Agency is paid a fraction of its fees. If goals are exceeded, the Agency is paid "times X."

The Intelligence Agency is the only marketing agency paid based on the results it creates. Since its inception in 1999, The Intelligence Agency has added more than forty clients in industries from banking to food manufacturing, and ranging in geography from Petoskey to Anchorage and Arizona. The agency's services include market research, business strategy, sales management, design, public relations, communications, public affairs and advertising. The Intelligence Agency can be reached at 231.932.0400. Email info@intelligenceagency.com.