November 7, 2003

Your Marketing Sucks. Read On!

We love the new book “Your Marketing Sucks” by Mark Stevens so much we want to give you a free copy. Really.

Just email info@intelligenceagency.com to arrange a time when an Intelligence Agency representative can deliver the book and take ten minutes to discuss how its content might apply to your organization’s marketing, and this new hardcover is yours to keep.

Despite its crude title, “Your Marketing Sucks” preaches the same gospel we do:

• Marketing is nothing more than a strategy to build revenue.
• Don’t advertise for advertising’s sake.
• Every aspect of marketing must be measured against what results and revenue it delivers.
• Most designers and ad agencies prefer to make pretty ads and spend you budget than to partner with you to improve revenue and profit.
• All marketing should be based in a solid understanding of your customers and prospects via research.
• All marketing should be as targeted as possible.

The book is an absolute must-read for anyone in business. And we’re offering it free, to boot!