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March 31 , 2004
Intelligence Agency adds Amy Wilmers
to Account Staff
TRAVERSE CITY, Mich., March 31, 2004 – To serve its rapidly
growing client roster, The Intelligence Agency announced today
it has expanded its staff to include Account Assistant Amy Wilmers.
Amy will provide public relations services to clients in a broad array of sectors
and oversee day-to-day operations at the Agency.
Prior to joining the Agency, Amy managed marketing and public relations for an
insurance agency in East Lansing, Mich. She earned her bachelor’s degree
in communication studies from The University of Michigan and her master’s
degree in public relations from Michigan State University.
This past fall, The Intelligence Agency announced an expansion of services to
include business strategy, marketing, market research, public relations, and
advertising. The Agency is also working with several clients under a results-driven
compensation arrangement, whereby the Agency is paid only when specific and measurable
client results are obtained.
The typical Intelligence Agency results-driven arrangement includes an upfront
agreement about what goals will be met. If the client reaches the goal, The Intelligence
Agency is paid in full. If the client does not reach the goal for whatever reason,
The Agency is paid a fraction of its fees. If goals are exceeded, the Agency
is paid “times X.”
Since its inception in 1999, The Intelligence Agency has added more than forty
clients in industries from banking to food manufacturing, and ranging in geography
from Petoskey to Anchorage and Arizona. The Intelligence Agency can be reached
at 231.932.0400. Email info@intelligenceagency.com.
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