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March 31 , 2004

Intelligence Agency adds Amy Wilmers to Account Staff

TRAVERSE CITY, Mich., March 31, 2004 – To serve its rapidly growing client roster, The Intelligence Agency announced today it has expanded its staff to include Account Assistant Amy Wilmers.

Amy will provide public relations services to clients in a broad array of sectors and oversee day-to-day operations at the Agency.

Prior to joining the Agency, Amy managed marketing and public relations for an insurance agency in East Lansing, Mich. She earned her bachelor’s degree in communication studies from The University of Michigan and her master’s degree in public relations from Michigan State University.

This past fall, The Intelligence Agency announced an expansion of services to include business strategy, marketing, market research, public relations, and advertising. The Agency is also working with several clients under a results-driven compensation arrangement, whereby the Agency is paid only when specific and measurable client results are obtained.

The typical Intelligence Agency results-driven arrangement includes an upfront agreement about what goals will be met. If the client reaches the goal, The Intelligence Agency is paid in full. If the client does not reach the goal for whatever reason, The Agency is paid a fraction of its fees. If goals are exceeded, the Agency is paid “times X.”

Since its inception in 1999, The Intelligence Agency has added more than forty clients in industries from banking to food manufacturing, and ranging in geography from Petoskey to Anchorage and Arizona. The Intelligence Agency can be reached at 231.932.0400. Email info@intelligenceagency.com.

   
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