January 3, 2005

Yasoo Health Selects The Intelligence Agency As Marketing Firm

“Pay For Results” Marketing Firm Selected By Nutraceutical Company  

TRAVERSE CITY, MICH., JANUARY 3, 2005 – The Intelligence Agency, one of the nation’s only marketing firms paid based on the results it creates, has been selected as marketing agency of record for Yasoo Health, a rapidly growing nutraceutical manufacturer. The Agency will handle all market research, marketing, advertising, and public relations for Yasoo.

Already manufacturing and marketing several Vitamin-E based nutraceuticals, Yasoo is now developing other disease-specific products. The company is headed by Dr. Andreas Papas, who is widely considered the “father of Vitamin E”. Several other notable leaders in medicine, higher education, and natural products serve on the Yasoo board and management team. Yasoo Health is based in Johnson City, Tenn.

The Intelligence Agency works with clients under a results-driven compensation arrangement, whereby the Agency is paid only when its professionals contribute to specific and measurable client results. The typical Intelligence Agency results-driven arrangement includes an upfront agreement about what goals will be met. If the client reaches the goal, The Intelligence Agency is paid in full. If the client does not reach the goal for whatever reason, the Agency is paid a fraction of its fees. If goals are exceeded, the Agency is paid a bonus.

Established in 1998, Yasoo Health is a rapidly growing nutraceutical manufacturer and marketer founded in clinical and scientific research. In July 2002, YASOO received venture capital financing from the Bank of Cyprus Ventures and EMERGO. In addition to its leading Vitamin-E products, YASOO develops proprietary, disease-specific products that aid in the effective management of chronic diseases.

The Intelligence Agency is the only marketing agency paid based on the results it creates. The agency’s services include market research, business strategy, direct marketing, public relations, and advertising. The Intelligence Agency can be reached at 231.932.0400. Email info@intelligenceagency.com.